How to do SEO on Your Own
Well, actually, you don’t only ask yourself that question if you have a WordPress blog, but any other type of website, however it is made.
I speak of WordPress because it is what this blog is about, but this is extensible to any website.
The fact is that positioning a web page is not something that can be achieved overnight, it is something to contemplate in the medium/long term and requires perseverance and dedication.
Come on, it is not suitable for people with little patience and who want immediate results, rather the opposite.
In this article I want to explain how to do SEO yourself on your blog to improve the positioning of your pages . At least the most basic aspects, since dozens of aspects influence when it comes to positioning your website.
improving SEO on page
In short, the on page is everything you can do within your website, and the off page is everything that happens outside of it.
In other words, SEO on page is totally in your hands to improve and optimize it, and it is the starting point to improve the SEO positioning of your website.
If this is done poorly, it will be much more difficult (if not impossible in the vast majority of sectors) to achieve results no matter how much you do later.
So I am going to explain the most important aspects that you can improve within your website.
Get a good loading speed
In these times, we want everything NOW. I’ve said it many times, but if your website takes a long time to load, people will leave tired of waiting and that will give Google signs of a bad user experience.
But that’s not all, Google also measures the loading speed of your website, and if it is very bad, it will penalize you by lowering it in positions.
Both things are related and you have to do everything possible to achieve a good loading speed for the entire web in general, and even more so now, when mobile first indexing is here. In other words, how long it takes to load a website in its mobile version will be taken into account when positioning.
What can you do to get a good speed?
- The first thing is to hire a good quality hosting that has good features.
- The second thing is to choose a light theme that does not come with a lot of junk. This already discards a large part of those sold on ThemeForest. If you want me to tell you some of the most lightweight themes today, they would be GeneratePress , OceanWP , and Orbital Theme , with the first two being very customizable.
- Once a lightweight theme is installed, you can optimize WordPress to load even faster.
- Do not hit the web with heavy plugins. Use only the plugins that are absolutely necessary to meet the objectives of the web, and try to make them as light as possible.
- Reduce and compress the images you upload to your website so that they weigh as little as possible.
Optimize your posts and pages using keywords
Before you write any blog post or relevant page on your website, you need to do keyword research to find out what people are searching for.
This is one of the most important things when doing SEO on your blog . It will make the difference between positioning your website or not.
It is not the same to write about a topic using the words you want to tun tun, than using the exact words that people use to search for information about it on Google.
The good thing is that you do not need to be a fortune teller or hire the witch Lola to know the keywords that people are searching for, since there are tools that show them to you along with the approximate number of monthly searches they have.
Write quality content
Your articles have to respond as best as possible to the search intention of the users. If your content is bad or incomplete, users will try to quench their thirst for information on the websites of the competition.
If Google notices that people are satisfied reading your articles, it will deduce that your content is good and will reward you by making you climb positions.
Come on, this is another of the most important factors when it comes to positioning your website in Google and you have to work hard on the content you publish.
In the end, what the search engine wants is to show the best to its users, so to appear in the first positions, you have to offer the best of yourself (and more).
Off page SEO to improve the blog positioning
Once you have learned the main factors on how to do SEO on page optimally, we are going to see how you can do SEO outside your website.
To position a web page, on many occasions it is not enough to do a good job “on page”, especially if your niche has competition and there are powerful websites in the first search results.
Therefore, we are going to see what you can do to improve the positioning in Google outside of your website.
Improve the SEO of your blog with links
The main factor to position a web page is that it receives links from other websites. Each link (known as “ backlink ”) that your website receives is a signal to Google that it is useful and worth positioning.
But that signal will be bigger or smaller (even insignificant) depending on the website that links to it.
Ideally, the owners or editors of these websites decide to link to yours by their own decision, since Google likes the naturalness of the links.
But unfortunately, that will not happen unless your website or your project is outstanding, something that in the vast majority of cases does not occur.
Social interaction of your content
Another good sign that tells Google that your articles are worthwhile is the interaction they have on social networks.
If an article is shared many times, or if it receives many comments, it is a point in favor to position it.
Try to create quality articles that you want to share with friends, or even try to make an article go viral. There is no technique to follow step by step to achieve it, because each case is different.